I can trace very few of my consumption habits back to specific ad campaigns. I enjoy a good TV spot, sure, but I can think of almost zero consumer items of which I buy a particular brand because of a particular commercial.
Except for Sierra Mist Cranberry Mist, which I buy every year in the fall/winter because of the super-brilliant five-year-old-ish commercial featuring Michael Ian Black, Jim Gaffigan and The Holiday Hawk.
Just the other day I saw Sierra Mist Cranberry Splash at the CVS and literally was like, “it is only around for a limited time! Like the Holiday Hawk!”
So I bought it, as I always do, only to discover that there are 67 grams of sugar in a bottle. Not like a 2-liter bottle, but the carry-it-in-your-purse, comes-from-a-vending machine size bottle.
That’s a lot of sugar. Is that how much sugar all sodas have? I need to reevaluate my life, if that is the case.
Then in a funny bit of coincidence, I was watching TV this evening and I saw this commercial for Jameson’s, also featuring a hawk, ALSO BRILLIANT (which you need to sign in as a 21 year old or older to view, FYI):
I think I might go buy some Jameson Irish Whiskey. Sure, I do not tend to drink whiskey…or really much of anything at all these days, but still – such a good ad.